10 Google Business Profile post ideas for builders and roofers

Google Business Profile posts are the short updates on your listing. They are not a blog, and they are not an agency advert. I publish them for builders and roofers as part of the Google Business Profile work. These are the ones that are easy to photograph on a normal week.

I will not tell you that posts move you to the top of Maps. I do not have a figure for that. A post shows a real job to someone who already opened your listing. An empty profile is easier to scroll past.

A few rules before the ideas

Use your own photos. A stock hard hat helps nobody. Write the way you speak. "New roof on a terrace in Hove. Tiles off, felt replaced, dry by Thursday" is enough.

One job, one post. Name the town only if you were there. Pages for the towns you really cover are local SEO, not a list you drop under a photo. A phone number, or "message me for a quote", is enough.

1. The job you finished this week

This is the best default. Before and after if you have both. If you only have the finished photo, use that. One sentence on what you did, plus the town.

"Replaced the slipped tiles and repointed the ridge on a house in Hanover." That is a whole post. Skip the customer's name and house number unless they have said you can share them.

2. A detail people do not see

Lead flashing, a membrane, the way you kept a scaffold off a bay window. Customers rarely see the part that decides whether the job lasts. One close photo and two sentences, written the way you would explain it to the person paying the invoice.

3. Weather you actually worked in

You stopped because the wind got up. You sheeted the scaffold before rain. You came back the next dry morning. That shows judgement. Do not write about a storm you were not out in. People on the coast already know what a wet week looks like. Just say what you did.

4. A repair, not a full replacement

A lot of calls are small. A leaking valley, a cracked tile, a patch of render, a door that drops. If every photo is a full reroof or an extension, the person with a small job assumes you will not want it. Show a repair and say it was a repair, if that is work you want more of.

5. The materials you used

Name the tile, timber, board or slate, and why it suited that house. "Same concrete tile as the rest of the street, so the repair does not show from the pavement" is useful. Skip the brand slogan. "It matches what was already there" is a good reason on its own.

6. A question from site

"Can you match the old tiles?" "Will the scaffold sit on the drive?" "Can you do it while we are at work?" Answer one. The next person reading is often about to ask the same thing. You do not need to advise the whole building trade. One honest answer is enough.

7. Where you were

Brighton, Hove, Shoreham, or a village you actually worked in. One post per visit. If you were in Brighton, say the kind of property in general terms, and leave the street out if the customer would prefer that. A list of every town in Sussex under one photo reads as search text. Save a town page for when you can describe the work.

8. How you leave the site

People worry about mess. A swept drive, a protected flower bed, or scaffold going up is a fair post. Neighbours notice, and the customer has usually had to explain it.

9. A useful seasonal note

Gutters before a wet spell. Leadwork after a gale. Moss sitting on a flat roof. Say what you would look at, without inventing a disaster. "If the gutters overflowed, the outlet is worth a look before the next rain" is enough. If you did that job this week, post the job instead. A general note is for a week with no usable photos.

10. Something that really changed

New signwriting on the van, a new starter, a qualification you have just finished. Post it once, with a photo, when it is true. An empty "we are a family business and we care" update is easy to skip. Use the slot for a job.

A habit that survives a busy week

Take the photos before you leave. You will not drive back. Two is enough: one wide, one close. No customer's face, and no house number they asked you to keep offline.

Write it the same day, in a few sentences. One a week beats a Sunday batch and then silence. On the Profile plan I publish four a month. If you write them yourself, that is a fair target. If a week has no photos, skip it. A stock image is worse than a gap.

What to leave out

Skip brochure photos, and skip a price you might not honour once you have seen the roof. "Best roofer in Brighton" persuades nobody. Do not paste a review into a post. Ask for it in the review section. If the customer asked you not to show the house, do not. When you are unsure, ask first.

If you want the profile kept up so you are not typing these in the van, that is the Google Business Profile work. If you are not sure the listing is set up properly, start with a free website and Google review or send me a note. Tell me what you build or roof, and which towns you cover. I will say whether posts are the next job, or whether the name, categories and photos need sorting first.