Google Business Profile management in Brighton & Sussex
Your Google Business Profile is often the first thing people see. I set it up, fill in the details, post to it, and reply to reviews. The aim is a complete profile when someone does find it.
Get your profile sortedEverything your GBP needs
From first setup to ongoing management and suspension recovery.
Profile setup & verification
New to Google Business Profile or never claimed yours? I set it up properly from scratch, verify it, and get it live.
Profile details
Categories, service areas, the business description, photos, questions and attributes. These are the parts of the profile I fill in and keep tidy.
Review management
I set up a simple way to ask happy customers for a review, and I reply to the reviews that come in.
Ongoing management
Google posts, photo updates and profile edits, so the listing does not go quiet.
Suspension appeals
I have written a reinstatement appeal and had one new profile put back. Google decides each appeal, so I cannot promise the outcome.
Spam & competitor reporting
I look for fake competitors, keyword-stuffed listings and suspicious reviews, and I report them to Google.
Suspension appeal process
A suspended listing is off Google Maps while it is down. Here is how I handle the appeal.
Google can suspend new profiles during routine verification — I handle the appeal if it happens, so you don't have to.
Audit
Review your profile, identify the likely reason for suspension and assess what evidence is needed.
Evidence
Gather the right documentation — business registration, utility bills, photos — that Google requires.
Appeal
Write a clear, professional reinstatement request with supporting evidence that addresses Google's concerns.
Follow-up
Chase and escalate the appeal if needed, keeping you updated throughout the process.
What gets optimised
The profile fields I set up and keep updated.
Do I really need a Google profile if my website's already working?
If your website's already bringing in business, you've done a good chunk of the work. But the people searching “plumber near me” or “beauty salon Hove” aren't seeing your website — they're seeing the local map results, which are entirely driven by Google Business Profiles. No GBP, no local pack. Here's what a GBP adds:
Visibility on Google Maps and the local pack.
The map results above ordinary search come from Google Business Profiles. Without a profile, you are not in that map.
A direct line to action.
A GBP shows phone, directions, hours, photos and reviews in one tap — letting customers call you or get to you in seconds without needing to load your full site.
Reviews that compound.
Google reviews stay on your GBP forever, building social proof that visitors see before they even reach your website. Without a GBP, all that proof is sitting on other platforms.
Free local advertising you don't have to maintain.
A finished profile can show the phone number, directions, hours, photos and reviews. I still post and reply, because an untouched profile goes quiet.
Areas I cover
Google Business Profile management for businesses in specific local areas across Sussex.
Want me to look at your Google listing?
Get your free review of your current Google Business Profile and a clear picture of what could be improved.
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