Local SEO in Brighton: directories, pages and the Google profile
I handle directory listings, name, address and phone consistency, schema markup and local pages. The aim is a clear, consistent local presence. Rankings are Google's decision.
Talk about your local SEOWhat local SEO actually involves
It is more than keywords. Google uses a set of details when it builds local results. I work on those details. They do not guarantee a position.
Directory listings
Get listed accurately on the directories that matter — Yell, Bing Places, Apple Maps, Facebook and more — and keep them consistent.
NAP consistency
Your name, address and phone number should match everywhere they are published. I find the copies that do not and correct them.
Schema markup
Structured data that states what the business is, where it is, and what it offers.
Local landing pages
A page for a service in a town you actually cover, written around the words customers use.
On-page SEO
Title tags, meta descriptions, headings, internal links and image alt text — all the on-page fundamentals done properly.
Rank tracking & reporting
A monthly note of what I changed, and where you were showing for a short list of searches if I am tracking them. No change is reported as no change.
The work I actually do
Practical, focused local SEO work — not vague promises.
Citation audit & cleanup
Find every place your business appears online, identify inconsistencies, and fix them one by one.
- Duplicate listing removal
- Address standardisation
- Phone number consistency
Map results
I work on the profile, the website details and the directory listings that sit behind the map results. I cannot promise a place in the top three.
- GBP + website alignment
- Local link building
- Review velocity
Content for local search
Pages and posts that target the specific towns, areas and search terms your customers actually use.
- Service area pages
- Location-based blog posts
- FAQ schema
How I approach it
A steady order of work: audit, fixes, new pages, then a monthly check.
Audit
A look at your Google profile, directory listings and pages.
Fix
Address the quick wins first: NAP consistency, GBP optimisation, and critical on-page issues.
Build
Add pages, directory listings and schema markup.
Monitor
A monthly check of what changed, and of a short list of searches if I am tracking them.
What I work on
These are the things I work on. They are the kind of information Google uses. They do not guarantee a position.
Do I really need ongoing SEO if my website and GBP are already live?
A website and a profile get the basics in place. Ongoing work adds pages, tidies old listings, and keeps the profile active.
Other businesses keep publishing.
Other businesses will keep adding pages, asking for reviews and tidying their listings. I can do that work for you. I cannot promise you will fall if you do not.
Pages for a service in a town.
New pages give you a URL for a service in a town. Grow adds one every quarter, and Expand adds one every month. That is a chance to be eligible for those searches. It is not a promise you will rank for them.
NAP consistency across directories.
Your name, address and phone need to match across Google, Bing, Yell, FreeIndex, Checkatrade and the other directories. They drift, so I check them.
Pages that stay published.
A page or a corrected listing stays in place after the month I wrote it. Unlike an ad, you are not paying for that page to remain published.
Local SEO in Brighton
I'm based in Brighton, so this is the market I know best. Local SEO in Brighton is more competitive than in the surrounding towns. A search for a trade in central Brighton can bring up dozens of businesses within a mile. I work on the profile, the pages and the directory details.
Pages for the neighbourhoods you cover
People in Brighton search by neighbourhood as much as by city: Kemptown, Hanover, Preston Park, Hollingbury, Moulsecoomb, Woodingdean. I build pages for the services you offer in the parts of Brighton you actually cover, so there is a page for those searches, not only for the city name.
The Brighton map profile
The Google Maps results at the top of a Brighton search come from Google Business Profiles, not websites. I get your profile's categories, service areas, photos and reviews in order, and I keep it active every month.
Consistent details across the web
Brighton businesses often move premises or change numbers, and old listings stay online. I find every directory listing for your business — Yell, FreeIndex, Checkatrade, Bing Places, Apple Maps and more — and make your name, address and phone number match everywhere.
For Kirby's Building & Property Maintenance, a Brighton & Hove roofing and maintenance firm, I built the website from scratch and set up the Google Business Profile. Want a straight look at where your business stands in Brighton search?
Get your free reviewAreas I cover
Local SEO for businesses in specific local areas across Sussex.
Not showing up in local search?
Get your free review — I'll show you exactly where you stand and what's worth fixing first.
Get your free review