Get found locally
— not just online
Local SEO is about showing up when someone nearby searches for what you do. We handle directory listings, NAP consistency, schema markup and the other technical foundations that get local businesses ranking in Google.
Talk about your local SEOWhat local SEO actually involves
It's not just keywords — it's a set of specific signals that Google uses to decide who ranks in local results.
Directory listings
Get listed accurately on the directories that matter — Yell, Bing Places, Apple Maps, Facebook and more — and keep them consistent.
NAP consistency
Your Name, Address, and Phone number must match exactly everywhere online. Inconsistencies confuse Google and suppress rankings.
Schema markup
Structured data that tells search engines exactly what your business is, where you are, and what you offer — boosting local relevance signals.
Local landing pages
Service-area pages built to rank for "[service] near me" and "[service] in [town]" searches across your coverage area.
On-page SEO
Title tags, meta descriptions, headings, internal links and image alt text — all the on-page fundamentals done properly.
Rank tracking & reporting
Monthly reports showing how your local rankings are moving so you can see the results of the work being done.
The work that moves the needle
Practical, focused local SEO work — not vague promises.
Citation audit & cleanup
Find every place your business appears online, identify inconsistencies, and fix them one by one.
- Duplicate listing removal
- Address standardisation
- Phone number consistency
Maps pack optimisation
The three-pack of Google Maps results gets the most clicks. We focus on the signals that put you there.
- GBP + website alignment
- Local link building
- Review velocity
Content for local search
Pages and posts that target the specific towns, areas and search terms your customers actually use.
- Service area pages
- Location-based blog posts
- FAQ schema
How we approach it
A methodical approach that builds sustainable local visibility over time.
Audit
Full review of your current local SEO presence — rankings, citations, on-page signals and GBP health.
Fix
Address the quick wins first: NAP consistency, GBP optimisation, and critical on-page issues.
Build
Create new content, citations and schema markup to expand and reinforce your local relevance.
Monitor
Track rankings and visibility month-on-month, adjusting the approach as results come in.
Local ranking signals we work on
Each of these influences where you appear in Google's local results.
Do I really need ongoing SEO if my website and GBP are already live?
Once both are set up, the question becomes whether you want to stay visible or grow visibility. Setting up a website and GBP gets you in the game. Ongoing local SEO is what makes you compete in it.
Search rankings aren't set and forget.
Your competitors are adding pages, getting reviews, building local citations every month. Stand still and you slide down the rankings, even if your site is great.
Reaching new searches you don't currently rank for.
Local SEO is how you go from ranking for “your business name” to ranking for “service in area” searches. New ranking pages each month means new searches you appear in.
NAP consistency across directories.
Your name, address and phone need to match exactly across Google, Bing, Yell, FreeIndex, Checkatrade and dozens of others. Inconsistencies drop your rankings — and they drift over time without active maintenance.
The compounding effect.
SEO work done this month keeps working next year. Unlike paid ads, the visibility you build with content and citations is yours permanently.
Not showing up in local search?
Get in touch for a free local SEO audit — we'll show you exactly where you stand and what's worth fixing first.
Get a free audit